I'm participating in the 2011 Susan G. Komen Global Race for the Cure.
Wednesday, May 25, 2011
Sunday, May 22, 2011
50 Cent, a Social Media Mogul
50 Cent is known as one of the most controversial rappers alive. He had had many battles with rappers Ja Rule, Rick Ross, The Game and a few more, but 50 Cent also known as Curtis Jackson has become quite the businessman.
He has many business ideas and products such as G-Unit Records, G-Unit Clothing Company, G-Unit Sneakers, Vitamin Water, 50 Cent: Bulletproof (video game), a series of G-Unit Books, buying a platinum mine to brand his own line of platinum, breaking a deal with Right Guard for his own body spray, "Pure 50", establishing his own film company, Cheetah Vision, the launch of ThisIs50.com, Sleek by 50 Cent headphones, trademarking the names 50 Cent and G-Unit and the list continues.
All of these companies, business ideas or products have remained successful through 50 Cent's brilliant use of social media. His main source of social media is through his twitter page @50Cent. He tweets about everything he has ever been in connection with. One of his big success happened in 2009 when he sent a direct message his twitter followers to keep #beforeiselfdestruct a trending topic. This was all while in preparation for his album Before I Self-Destruct to release. He would also tweet about his songs, free ticket giveaways and iTune downloads before his album released. 50 also tweeted to his followers that they invest in his stock H&H Imports, which increased rapidly in the stock market.
Not only is he big on twitter with over 4.6 million followers, he also has a blog web site, ThisIs50.com, where fans can connect with one another and post videos, events, music and more. This site also has a twitter page with over 70,000 followers as most of his other products have twitter pages as well. 50 as well as his brands are also connected through Facebook, Youtube, Google and Yahoo!.
According to Forbes.com in 2006, he was ranked #8 in The Celebrity 100 and #4 for Forbes Wealthiest Rappers 2011. With his brilliant business decisions, he will become one of the top wealthiest individuals in the world.
Sunday, May 8, 2011
The Impact of Digital Marketing
Digital Marketing has had a big impact in today's society. Many companies use it to sell their products and promote their work. It is very popular and known in the entertainment industry, especially in film and television. I want to focus on the impact digital marketing has done for film and television because it seems to be the most affected by it and is my particular field of interest.
Most film production companies still use traditional marketing. The most used key element of traditional marketing was posters (billboards, magazine and newspaper ads and bus stops) , trailers (visual teasers) and previewed screenings (free tickets given away at events or raffles).
The Internet started a gradual effect on digital marketing when it shared clips, photos and synopsis of the film on websites like Yahoo! and search engines like Google. Soon production companies created the film's website to access merchandise and get more information about the film or other films through that production company.
Now, many filmmakers and production companies choose to use digital marketing because it's more effective and gives better results. Social networks has become very popular in the choice of communication. Not only can filmmakers and production companies create Facebook and Twitter pages but the actors, directors and production crew can share the daily activities of the films and their own personal lives. Digital marketing allows the audience to be involved and anxious about the films.
I have listed three different links to websites that also elaborate on the impact of digital marketing and the cost increase for digital marketing.
http://www.emarketer.com/Reports/All/Emarketer_2000449.aspx
http://www.slideshare.net/emmarogers/pp12-traditional-distribution-and-marketing
http://jillatkinson.wordpress.com/2009/10/30/why-the-entertainment-industry-needs-to-embrace-digital-marketing/
Overall, I like that the entertainment industry has become more technology savvy and I believe they are moving in the right direction in entertaining their target audiences. I think it is important that they stay current with the technology and if they continue to do that, they will stay successful.
Most film production companies still use traditional marketing. The most used key element of traditional marketing was posters (billboards, magazine and newspaper ads and bus stops) , trailers (visual teasers) and previewed screenings (free tickets given away at events or raffles).
The Internet started a gradual effect on digital marketing when it shared clips, photos and synopsis of the film on websites like Yahoo! and search engines like Google. Soon production companies created the film's website to access merchandise and get more information about the film or other films through that production company.
Now, many filmmakers and production companies choose to use digital marketing because it's more effective and gives better results. Social networks has become very popular in the choice of communication. Not only can filmmakers and production companies create Facebook and Twitter pages but the actors, directors and production crew can share the daily activities of the films and their own personal lives. Digital marketing allows the audience to be involved and anxious about the films.
I have listed three different links to websites that also elaborate on the impact of digital marketing and the cost increase for digital marketing.
http://www.emarketer.com/Reports/All/Emarketer_2000449.aspx
http://www.slideshare.net/emmarogers/pp12-traditional-distribution-and-marketing
http://jillatkinson.wordpress.com/2009/10/30/why-the-entertainment-industry-needs-to-embrace-digital-marketing/
Overall, I like that the entertainment industry has become more technology savvy and I believe they are moving in the right direction in entertaining their target audiences. I think it is important that they stay current with the technology and if they continue to do that, they will stay successful.
Monday, April 18, 2011
Film Distribution
I recently read an article called The Pros and Cons of Digital Distribution by Lauren Mahomes. Her article is mostly directed towards independent filmmakers. Her disadvantages were money, marketing and destroying art. Her advantages were money, range and keeping up with technology. I do agree with Lauren that digital distribution for independent films are more beneficial, however some of her points were unclear and contradicting.
She uses money as an advantage and disadvantage. She says that traditional distribution is expensive and the few films that are selected are distributed in a few number of theaters. She suggests that taking control with digital distribution will guarantee money to the filmmaker. She also uses money as a disadvantage because even though digital distribution guarantees money, it's not a lot of money. I think she contradicts herself because she's saying even though you're making money, it's not enough. That would make me think that is a disadvantage completely.
Her disadvantage for marketing relates to her advantage for range. In her blog, she states that marketing is extremely hard because the audience has to find you. I disagree with her because I don't believe marketing to be hard online. There are so many social networks video websites, that it is almost impossible not to be able to market yourself. This goes into the advantage she has for range, she says that with digital distribution you don't have o worry about finding your target audience because they will be able to find you. Again it was unclear to me because I feel if you market yourself, the right audience will know who you are and will follow your career.
I do agree with Lauren when she says digital distribution is destroying the art because many people do like to download movies on their ipods, ipads, etc. However, even though many people like to download movies, many studies show that movie theaters are still popular and with the launch of 3D films, it hasn't gone anywhere yet.
When she talked about the advantages of keeping up with technology, I wasn't sure of what she was talking about. It was very confusing and I couldn't grasp her point.
Overall, I think Lauren is still learning about distribution and the benefits it can have for a independent filmmaker. It isn't as easy as it may seem to most people but it can be stress fee if the right research is done.
The full article can be found at:
THE PROS AND CONS OF DIGITAL DISTRIBUTION
Source:
http://www.raindance.org/site/index.php?aid=6963
She uses money as an advantage and disadvantage. She says that traditional distribution is expensive and the few films that are selected are distributed in a few number of theaters. She suggests that taking control with digital distribution will guarantee money to the filmmaker. She also uses money as a disadvantage because even though digital distribution guarantees money, it's not a lot of money. I think she contradicts herself because she's saying even though you're making money, it's not enough. That would make me think that is a disadvantage completely.
Her disadvantage for marketing relates to her advantage for range. In her blog, she states that marketing is extremely hard because the audience has to find you. I disagree with her because I don't believe marketing to be hard online. There are so many social networks video websites, that it is almost impossible not to be able to market yourself. This goes into the advantage she has for range, she says that with digital distribution you don't have o worry about finding your target audience because they will be able to find you. Again it was unclear to me because I feel if you market yourself, the right audience will know who you are and will follow your career.
I do agree with Lauren when she says digital distribution is destroying the art because many people do like to download movies on their ipods, ipads, etc. However, even though many people like to download movies, many studies show that movie theaters are still popular and with the launch of 3D films, it hasn't gone anywhere yet.
When she talked about the advantages of keeping up with technology, I wasn't sure of what she was talking about. It was very confusing and I couldn't grasp her point.
Overall, I think Lauren is still learning about distribution and the benefits it can have for a independent filmmaker. It isn't as easy as it may seem to most people but it can be stress fee if the right research is done.
The full article can be found at:
THE PROS AND CONS OF DIGITAL DISTRIBUTION
Source:
http://www.raindance.org/site/index.php?aid=6963
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