The Impact of Digital Marketing

Digital Marketing has had a big impact in today's society. Many companies use it to sell their products and promote their work. It is very popular and known in the entertainment industry, especially in film and television. I want to focus on the impact digital marketing has done for film and television because it seems to be the most affected by it and is my particular field of interest.

Most film production companies still use traditional marketing. The most used key element of traditional marketing was posters (billboards, magazine and newspaper ads and bus stops) , trailers (visual teasers) and previewed screenings (free tickets given away at events or raffles).

The Internet started a gradual effect on digital marketing when it shared clips, photos and synopsis of the film on websites like Yahoo! and search engines like Google. Soon production companies created the film's website to access merchandise and get more information about the film or other films through that production company.

Now, many filmmakers and production companies choose to use digital marketing because it's more effective and gives better results. Social networks has become very popular in the choice of communication. Not only can filmmakers and production companies create Facebook and Twitter pages but the actors, directors and production crew can share the daily activities of the films and their own personal lives. Digital marketing allows the audience to be involved and anxious about the films.

I have listed three different links to websites that also elaborate on the impact of digital marketing and the cost increase for digital marketing.

http://www.emarketer.com/Reports/All/Emarketer_2000449.aspx 
http://www.slideshare.net/emmarogers/pp12-traditional-distribution-and-marketing
http://jillatkinson.wordpress.com/2009/10/30/why-the-entertainment-industry-needs-to-embrace-digital-marketing/

Overall, I like that the entertainment industry has become more technology savvy and I believe they are moving in the right direction in entertaining their target audiences. I think it is important that they stay current with the technology and if they continue to do that, they will stay successful.