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Monday, February 28, 2011

Best Practices

Going into this course, I was sure I knew a few things about how to be a manager. I mean, I am in the entertainment industry. But, I was sure to find out, that I really didn't know much at all. During my week 1 readings, I discovered that there are many different roles in a manager depending on the agreement and state laws. For example, I thought the one of the major duties of a manager was to book events for the artist, but in California, it's prohibited. In fact, that's not the role of a manager at all unless it's in the agreement.

The first week's discussion was one of my favorites because I learned to think how an artist can differentiate themselves from similar artist. The assignment made me expand my thinking and show what abilities I have as a potential manager. 

In the second week assignment, I thought it would be very easy, being as though I am good at event planning. There were still some things I had to learn when planning for an artist though. First, I was unaware of the rider agreement that most artist have. It was something that was always a mystery to me. 

I also like the second week's discussion because it really showed how having a good management and production team is beneficial to any artist.

In the third week's assignment, I learned how much of a hustler one must always be in order to gain success in the artist's career as well as the managers. If the manager isn't doing their job, than neither person will be successful in their career. In my interview with Melvin, I also learned that being a manager for the money isn't the best thing to do. Choosing this career path must be a passion if you really want to enjoy it.

As we worked our way into product management, I wasn't to trill to learn more about it. But, the one thing I did learn is if your going to pitch an idea for a new product, everything must be concise. One must be able to tell what the product is, what is can do for you, how it's different and how it can compete. Most importantly, do not forget how much money it can make the company.

All in all, I really enjoyed this class, but i know there is more to learn.  


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