Digital Marketing has had a big impact in today's society. Many companies use it to sell their products and promote their work. It is very popular and known in the entertainment industry, especially in film and television. I want to focus on the impact digital marketing has done for film and television because it seems to be the most affected by it and is my particular field of interest.
Most film production companies still use traditional marketing. The most used key element of traditional marketing was posters (billboards, magazine and newspaper ads and bus stops) , trailers (visual teasers) and previewed screenings (free tickets given away at events or raffles).
The Internet started a gradual effect on digital marketing when it shared clips, photos and synopsis of the film on websites like Yahoo! and search engines like Google. Soon production companies created the film's website to access merchandise and get more information about the film or other films through that production company.
Now, many filmmakers and production companies choose to use digital marketing because it's more effective and gives better results. Social networks has become very popular in the choice of communication. Not only can filmmakers and production companies create Facebook and Twitter pages but the actors, directors and production crew can share the daily activities of the films and their own personal lives. Digital marketing allows the audience to be involved and anxious about the films.
I have listed three different links to websites that also elaborate on the impact of digital marketing and the cost increase for digital marketing.
http://www.emarketer.com/Reports/All/Emarketer_2000449.aspx
http://www.slideshare.net/emmarogers/pp12-traditional-distribution-and-marketing
http://jillatkinson.wordpress.com/2009/10/30/why-the-entertainment-industry-needs-to-embrace-digital-marketing/
Overall, I like that the entertainment industry has become more technology savvy and I believe they are moving in the right direction in entertaining their target audiences. I think it is important that they stay current with the technology and if they continue to do that, they will stay successful.
I'm participating in the 2011 Susan G. Komen Global Race for the Cure.
Sunday, May 8, 2011
Monday, April 18, 2011
Film Distribution
I recently read an article called The Pros and Cons of Digital Distribution by Lauren Mahomes. Her article is mostly directed towards independent filmmakers. Her disadvantages were money, marketing and destroying art. Her advantages were money, range and keeping up with technology. I do agree with Lauren that digital distribution for independent films are more beneficial, however some of her points were unclear and contradicting.
She uses money as an advantage and disadvantage. She says that traditional distribution is expensive and the few films that are selected are distributed in a few number of theaters. She suggests that taking control with digital distribution will guarantee money to the filmmaker. She also uses money as a disadvantage because even though digital distribution guarantees money, it's not a lot of money. I think she contradicts herself because she's saying even though you're making money, it's not enough. That would make me think that is a disadvantage completely.
Her disadvantage for marketing relates to her advantage for range. In her blog, she states that marketing is extremely hard because the audience has to find you. I disagree with her because I don't believe marketing to be hard online. There are so many social networks video websites, that it is almost impossible not to be able to market yourself. This goes into the advantage she has for range, she says that with digital distribution you don't have o worry about finding your target audience because they will be able to find you. Again it was unclear to me because I feel if you market yourself, the right audience will know who you are and will follow your career.
I do agree with Lauren when she says digital distribution is destroying the art because many people do like to download movies on their ipods, ipads, etc. However, even though many people like to download movies, many studies show that movie theaters are still popular and with the launch of 3D films, it hasn't gone anywhere yet.
When she talked about the advantages of keeping up with technology, I wasn't sure of what she was talking about. It was very confusing and I couldn't grasp her point.
Overall, I think Lauren is still learning about distribution and the benefits it can have for a independent filmmaker. It isn't as easy as it may seem to most people but it can be stress fee if the right research is done.
The full article can be found at:
THE PROS AND CONS OF DIGITAL DISTRIBUTION
Source:
http://www.raindance.org/site/index.php?aid=6963
She uses money as an advantage and disadvantage. She says that traditional distribution is expensive and the few films that are selected are distributed in a few number of theaters. She suggests that taking control with digital distribution will guarantee money to the filmmaker. She also uses money as a disadvantage because even though digital distribution guarantees money, it's not a lot of money. I think she contradicts herself because she's saying even though you're making money, it's not enough. That would make me think that is a disadvantage completely.
Her disadvantage for marketing relates to her advantage for range. In her blog, she states that marketing is extremely hard because the audience has to find you. I disagree with her because I don't believe marketing to be hard online. There are so many social networks video websites, that it is almost impossible not to be able to market yourself. This goes into the advantage she has for range, she says that with digital distribution you don't have o worry about finding your target audience because they will be able to find you. Again it was unclear to me because I feel if you market yourself, the right audience will know who you are and will follow your career.
I do agree with Lauren when she says digital distribution is destroying the art because many people do like to download movies on their ipods, ipads, etc. However, even though many people like to download movies, many studies show that movie theaters are still popular and with the launch of 3D films, it hasn't gone anywhere yet.
When she talked about the advantages of keeping up with technology, I wasn't sure of what she was talking about. It was very confusing and I couldn't grasp her point.
Overall, I think Lauren is still learning about distribution and the benefits it can have for a independent filmmaker. It isn't as easy as it may seem to most people but it can be stress fee if the right research is done.
The full article can be found at:
THE PROS AND CONS OF DIGITAL DISTRIBUTION
Source:
http://www.raindance.org/site/index.php?aid=6963
iTunes
When trying to distribute a new song, book or film, a lot of musicians, production companies, authors and independent filmmakers have used Apple's iTunes. iTunes has become so popular within these distributions because society has become dependent on technology. With the releases of laptops, ipods, ipads and tablets; people have become accustom to downloading and having instant results.
iTunes is a free digital media application created by Apple but is available for Windows as well. The iTunes Store is a digital media who provides music, books, podcast, television and film for low cost to free. The option to buy a single instead of a entire album has made iTunes one of the biggest music distributor yet. There is also the option of renting TV shows and movies or buying them and you can do that in HD or SD. This will soon make iTunes the best distributor in the world. One of the best thing about iTunes and its distribution is the podcast. The podcast show the trailers, interviews, and anything that promotes the movie, TV show, book, or songs and the best thing about the podcasts is it's free.
iTunes makes distributing easier for several record label companies, film production companies, cable networks, authors and other medias because not only can people in America get connected with the latest song, book, TV show or movie but International countries can do the same.
iTunes is only the beginning of media distribution. With technology growing everyday, it will be the every distributing companies first option. iTunes is instant and convenient to most people in the world. It has already proven to be the best when distributing music and will soon climb to the top with movies, TV and books.
Source:
itunes_logo_op_800x257.jpg
itunes-store-home.png
iTunes is a free digital media application created by Apple but is available for Windows as well. The iTunes Store is a digital media who provides music, books, podcast, television and film for low cost to free. The option to buy a single instead of a entire album has made iTunes one of the biggest music distributor yet. There is also the option of renting TV shows and movies or buying them and you can do that in HD or SD. This will soon make iTunes the best distributor in the world. One of the best thing about iTunes and its distribution is the podcast. The podcast show the trailers, interviews, and anything that promotes the movie, TV show, book, or songs and the best thing about the podcasts is it's free.
iTunes makes distributing easier for several record label companies, film production companies, cable networks, authors and other medias because not only can people in America get connected with the latest song, book, TV show or movie but International countries can do the same.
iTunes is only the beginning of media distribution. With technology growing everyday, it will be the every distributing companies first option. iTunes is instant and convenient to most people in the world. It has already proven to be the best when distributing music and will soon climb to the top with movies, TV and books.
Source:
itunes_logo_op_800x257.jpg
itunes-store-home.png
Saturday, March 26, 2011
Industry Expert
For my industry expert blog, I interviewed Entertainment Lawyer, Elliott Alderman of The Alderman Law Office. The Alderman Law Office is located in Washington D.C. near the White House. Mr. Alderman has been serving clients in the Washington D.C. Metro, as well as nationally and throughout the world for nearly 30 years. Mr. Alderman is a very busy man and was swamp with cases, but was able to have a brief meeting with me.
Can you give a little background about yourself?
Well, I was an English major at Rutgers University in New Brunswick, New Jersey, where I received my Bachelor of Arts degree in 1978. I was a William V. Frankel Scholar and the Root-Tiden Nominee to New York University Law School. I then attended American University, Washington College of Law in Washington D.C., where I received my Juris Doctor (J.D.) degree in 1982. I was associated with The Dean's Fellow Program and a Summer Research Assistant. I passed the District of Columbia Bar Exam in 1983 and the Virginia Bar Exam in 2004. I have worked with the U.S. Department of Labor, U.S. Department of Justice and the U.S. Copyright Office. I have done some counseling for tax analysts and I started The Alderman Law Office in 1994.
Why did you become an Entertainment Lawyer?
As a kid, I've always been into my schoolwork. I was one of those kids who liked to study. Even though I was into my studies, it didn't stop me from being a normal kid, I was always outside playing sports and just being a kid. As I got older it was the interest in arts and literature led me to my current position.
What kind of cases do you handle on a daily basis?
I do a lot of content licensing, rights clearance, opinion letters about copyright infringement, advice on monetizing content, sue people for violating my clients' intellectual property and defend people who are sued.
I want to start a movie production company, what should I be aware of?
Violating another company's intellectual property. Trademark infringement is always a major issue with companies, you want to make sure you're not stealing someone else's mark and using it as your own. Copyright infringement will also gain you several lawsuits. Anything you use that is not your own creative work, get a clearance from that party. Everything should be in a written contract, no verbal contracts, period.
Does the profession interfere with your personal life?
Practicing law is very consuming and definitely interferes with your personal life. It can be very stressful at times, but you learn how to corporate it in your daily routine. Although it demands a lot of time, I wouldn't change it for the world.
Can any lawyer be an Entertainment Lawyer?
Many lawyers claim to do entertainment law but unless you have particular copyright and trademark expertise, it is really impossible to do entertainment work. Any persons seeking legal counsel in the entertainment industry should make sure their lawyer is an expert in those particular areas.
I was glad to interview with Mr. Alderman, due to his busy schedule. His advice was great and would help me with my future business. I now know that any lawyer isn't always the right lawyer to have in the entertainment industry, also what to be aware of when starting my own business. With the right counsel, any business can be successful.
I was glad to interview with Mr. Alderman, due to his busy schedule. His advice was great and would help me with my future business. I now know that any lawyer isn't always the right lawyer to have in the entertainment industry, also what to be aware of when starting my own business. With the right counsel, any business can be successful.
Contact Information:
Elliott C. Alderman
The Alderman Law Office
1629 K Street, N.W. Suite 300
Washington, DC 20006
Phone: (202) 973-0188
E-mail: thecontentlawyer@verizon.net
Web sites: http://www.aldermanlawoffice.com
Twitter: http://twitter.com/#!/ContentLawyer
Sunday, March 6, 2011
Controversy
This week's class assignment is to locate three articles, videos or podcast detailing any legal liabilities within our desired industry. Today I have decided to discuss the Charlie Sheen controversy, the Oscar nomination controversy and the 2011 NFL Lockout.
Charlie Sheen and "Two and a Half Men"
As many know, Charlie Sheen has been in numerous counts of trouble over the past 15 years. Since his recent drug issues and custody battles, he finally snapped. In recent reports, Sheen blurted out outrageous rants about owner Chuck Lorre and this eventually got the show cancelled. Since the show is cancelled, the network is not obligated to pay them. The question now is will Charlie pay for his actions. I believe since the situation is because of him, he should be given a fine to pay for suffering. Although it's not legal there shouldn't be a penalty for someone else's mistakes. Click here for the article.
Oscar Nominations
I have never been a big fan of the Oscar's; to be quite honest, I have never watched them. After reading the following article, I can continue to not watch them. In the article, they discuss the nominees and how this is big for their promotional sales. I don't think it's right that this happens to a lot of films because many films, actors and directors don't always get the credit deserved. The real talent isn't always portrayed and a lot of celebrities that received the award aren't as talented. Click here for the full article.
2011 NFL Lockout
In the following article, Law professor; Director, Tulane Sports Law Program, Gabriel A. Feldman discusses the NFL Lockout Legal Negotiations. Gabriel explains the reason behind the allegations in the NFL and what steps would be taken throughout the process. When I think about the 2011 NFL Lockout, I don't see it as a big deal. In my opinion, NFL players are over compensated. I know that the NFL is a contact sport and many players can get hurt at any time in the game but at the same time they aren't heros. When I say they aren't heros, meaning they aren't public service providers. Police officers, firemen and teachers are all underpaid. These are people who change lives everyday, these are the people who should make the big bucks. To follow the article click here.
Source:
Inside TV
IP Finance
The Huffington Post
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